Job Description
DESCRIPTION
Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. Learn more at
Come innovate with the Amazon Music team!
We are seeking a Product Marketing Manager to lead the in-app messaging experience across the customer lifecycle. You will be responsible for driving growth and retention on our in-app messaging channel, optimizing our sign-in funnel, and improving attribution on Acquisition and Engagement. Your mission is to help Amazon Music scale globally and you will work cross-functionally across growth, product, promotions, and BI to drive the growth of Amazon Music. You are a data-driven marketer and a leader who’s particularly energized by driving intentional growth and looking for new areas to learn and scale. Success in this role requires strategic and analytical thinking in the marketing space, where you will build ambitious plans and test white space opportunities. You will identify how to acquire customers at scale, while ensuring quality listening experiences. Overall, you will be entrepreneurial, push boundaries and execute breakthrough campaigns.
Key job responsibilities
- Drive global In-app Messaging (IAM) strategy, testing and execution globally for Amazon Music across the customer lifecycle from Acquisition to Engagement on mobile devices and large screens.
- Responsible for developing requirements for Marketing tools with product and tech teams
- Optimize sign-in rates and funnel analytics with BIEs and Data Science. Set KPIs, establish reporting and review in-app messaging measurement and performance
- Own strategy, execution and performance in app marketing campaigns, including all messaging and translation. Establish ongoing creative refresh and optimization program, working closely with design team
- Test and learn across new placement modals, managing multivariate and A/B testing campaigns
- Complete weekly, monthly, and quarterly performance business reviews and projections for each country, showcasing results the team has delivered and presenting to country and executive leadership
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
- Excellent leadership and communication to drive recommendations, articulate tradeoffs and influence senior executives. Excellent presentation, and interpersonal skills.
- High attention to detail, across both business and technical domains
- Exceptional analytical and quantitative skills, with a natural curiosity to measure, test, learn and iterate in order to get the best results possible.
- Proven track record of creating customer segmentation and executing testing plans.
- Demonstrated success in delivering results in a fast-paced, rapid-growth environment.
Job Tags
Full time,