Job Description

Do you enjoy working with different teams? Does digital shelf content creation interest you? The Krusteaz Company is looking for a talented Digital Shelf Content Coordinator to join our sales team! The Digital Shelf Content Coordinator will be responsible for assisting in content acquisition and conducting syndication across all retailer platforms and internal systems as required. The Digital Shelf Content Coordinator will work cross-functionally with Sales, Marketing, Brand Creative, Data Synchronization, Legal, and Regulatory, in addition to external agencies. This role will report to the Sr. Manager, Digital Commerce.

Essential Functions: Other duties, responsibilities, and activities may change or be assigned at any time.

• Work cross-functionally with Marketing and Brand Creative to coordinate Digital Shelf content creation according to current best practices and content calendar, including Brand Stores, Brand Shelves, PDP image carousels and copy, and enhanced content.
• Conduct content syndication across all retailers and syndication platforms, including copy, imagery, videos, and enhanced content.
• Utilize The Krusteaz Company’s Internal Content Platform and communicate any updates and changes to all stakeholders.
• Monitor competitive activity and work with the digital commerce content agency and brand creative to understand evolving best practices around content.
• Coordinate and collaborate with Data Synchronization to ensure accurate retail content and understand opportunities for synergies.
• Maintain centralized “one source of truth” for all Digital Commerce content, including imagery, copy, and guidelines.
• Conduct monthly audits of retailer websites to identify gaps and take corrective action to ensure product images, content, descriptions, etc., are accurate.
• Review Omni-Channel audits from the field and take corrective action as needed.
• Create and maintain a digital content playbook with requirements, best practices, and contacts for each individual retailer as well as a content tracker.
• Work with the Digital Marketing team to ensure Ratings and Reviews are up to date and syndicated as required on retailer websites.
• A/B test content options, analyze performance, and make recommendations for updates.
• Become the internal expert on retailer requirements, best practices, and opportunities.
• Proofread all outgoing content to ensure adherence to legal, regulatory, and brand standards.
• Work with the Marketing and Innovation teams to coordinate content needs for new product launches.

Position Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals qualified with disabilities to perform the essential functions.

• Analytical with a significant attention to detail.
• Strong written, verbal, and proofreading skills.
• Tech savvy, comfortable picking up new software and applications.
• Works well independently as well as in a team environment.
• Self-starter, ability to work through ambiguity.
• Creative problem solver with a growth mindset.
• Ability to handle some conflict and influence others.
• Flexible, with the ability to handle a changing environment and priorities.
• Commitment to continued self-development and learning.
• Ability to travel up to 10% of time.

Education and/or Experience:

• Associate degree, or equivalent experience/training required.
• Bachelor’s degree in Business, Marketing, or Communication preferred.
• 2-3 years of relevant experience in digital commerce, graphic design, proofreading, marketing, or copywriting preferred.

Physical Demands and Work Environment:

While performing the duties of this job, the employee is regularly required to stand, sit, talk, hear, and use hands and fingers to operate a computer and telephone, along with reaching. Specific vision abilities include close vision requirements due to computer work. Moderate noise, ability to work in a confined area, and ability to sit at a computer for an extended period of time are also included.

The policy of Continental Mills, Inc. dba, The Krusteaz Company is to hire, train, and promote all persons in all job groups in accordance with law, without regard to race, color, religion, sex, sexual orientation, age, marital or military status, national origin, gender identity, the presence of any sensory, mental or physical disability, genetic information, or any other status or characteristic protected by local, state, or federal law.

Get to know us:

• A people-focused com pany that cares:   We're a 90-year-old company with the entrepreneurial spirit of a startup and a focused eye on the future. As a midsized, privately held company with a portfolio of beloved food and beverage brands, our people are the most important ingredient in our success.
• A valued and supported workforce : We place tremendous value in our employees and provide competitive pay and comprehensive benefits to ensure our employees can create the best life for themselves. Benefits include a top tier health insurance plan with lower-than-average employee cost share, generous PTO, 401(k) match, and more.
• An engaged and energized culture:   At The Krusteaz Company, collaboration and ingenuity drive our fierce commitment to creating extraordinary product experiences that people love.
• A place to grow and make a difference:   An entrepreneurial spirit has been at the core of our company since the beginning, attracting self-starters who are curious and love to learn and to share ideas.

Benefits: We are proud to offer generous benefits including comprehensive medical, dental, and vision insurance (starting at $50/month for employee-only coverage on the PPO Plan or starting at $25/month for employee-only coverage on the HDHP), 401(K) matching, 3 weeks of paid vacation, 10 paid holidays, 1 paid personal holiday, company provided life insurance and disability insurance, flexible spending account, healthcare saving account, voluntary accident insurance, voluntary critical illness insurance, and tuition reimbursement.



Wage Information:   An employee in this position can expect an hourly wage between $24.27 and $30.34. We typically pay between $24.27 and $26.44. The actual hourly wage offered will carefully consider a wide range of factors, including internal equity, experience, education, certification, training, and location. All positions are eligible for additional incentives based on business performance.



We hope you'll take the time to get to know us!



The Krusteaz Company is not sponsoring new applicant employment authorization at this time and please, no third-party recruiters.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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